Launched in 2021 and ongoing to this day, the DOTA2 TI Fan Art program has opened doors for numerous talented artists from around the world to showcase their talents. Their artwork is transformed into complete product collections, featuring apparel, collectables, and accessories, available for purchase in both the official TI online store and at The International event itself.

This initiative has led to a 43% boost in overall merchandise revenue for the event, while also creating an additional income stream for the artists. Moreover, it has established a platform and community connection for fans who are deeply passionate about the game and its fandom.